Guides

Guides made us: Handy tips and tricks to help you navigate the online world of AI, Digital Marketing, Websites & more.

Why "Boosting Posts" is a Donation to Mark Zuckerberg (Do This Instead)
Why "Boosting Posts" is a Donation to Mark Zuckerberg (Do This Instead)Daniel Thomas
Published on: 24/05/2026

Hitting the 'Boost' button on Facebook might get you likes, but it won't get you high-margin jobs. Here is why NZ tradies need to stop boosting and start running real ads.

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The "Guaranteed Leads" Scam: Why NZ Tradies Should Run the Other Way
The "Guaranteed Leads" Scam: Why NZ Tradies Should Run the Other WayDaniel Thomas
Published on: 21/05/2026

Marketing agencies love promising "30 guaranteed leads in 30 days." Here is the zero-BS truth about how they hit that quota and why it is destroying your margins.

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Why "No Job Too Small" is Bankrupting Your Trades Business
Why "No Job Too Small" is Bankrupting Your Trades BusinessDaniel Thomas
Published on: 10/05/2026

Running ads that say "no job too small" guarantees a pipeline full of tyre-kickers...

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Why Your $2,000 Ad Budget is Actually Only $800 (The Markup Trap)
Why Your $2,000 Ad Budget is Actually Only $800 (The Markup Trap)Daniel Thomas
Published on: 04/05/2026

Many marketing agencies mesh your ad spend & their fees into one invoice, avoid this. Here's why...

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