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Why "Boosting Posts" is a Donation to Mark Zuckerberg (Do This Instead)
Why "Boosting Posts" is a Donation to Mark Zuckerberg (Do This Instead)Daniel Thomas
Published on: 24/05/2026

Hitting the 'Boost' button on Facebook might get you likes, but it won't get you high-margin jobs. Here is why NZ tradies need to stop boosting and start running real ads.

The "Guaranteed Leads" Scam: Why NZ Tradies Should Run the Other Way
The "Guaranteed Leads" Scam: Why NZ Tradies Should Run the Other WayDaniel Thomas
Published on: 21/05/2026

Marketing agencies love promising "30 guaranteed leads in 30 days." Here is the zero-BS truth about how they hit that quota and why it is destroying your margins.

Why "No Job Too Small" is Bankrupting Your Trades Business
Why "No Job Too Small" is Bankrupting Your Trades BusinessDaniel Thomas
Published on: 10/05/2026

Running ads that say "no job too small" guarantees a pipeline full of tyre-kickers...

Why Your $2,000 Ad Budget is Actually Only $800 (The Markup Trap)
Why Your $2,000 Ad Budget is Actually Only $800 (The Markup Trap)Daniel Thomas
Published on: 04/05/2026

Many marketing agencies mesh your ad spend & their fees into one invoice, avoid this. Here's why...

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