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Why Your "Cheap" $500 Website is Costing You $50,000 in Lost Jobs
Why Your "Cheap" $500 Website is Costing You $50,000 in Lost JobsDaniel Thomas
Published on: 01/06/2026

Saving a few bucks on a cheap, poorly built website is a false economy. If homeowners don't trust your site, they won't trust you to build their house. Here is the fix.

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Why "Boosting Posts" is a Donation to Mark Zuckerberg (Do This Instead)
Why "Boosting Posts" is a Donation to Mark Zuckerberg (Do This Instead)Daniel Thomas
Published on: 24/05/2026

Hitting the 'Boost' button on Facebook might get you likes, but it won't get you high-margin jobs. Here is why NZ tradies need to stop boosting and start running real ads.

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The "Guaranteed Leads" Scam: Why NZ Tradies Should Run the Other Way
The "Guaranteed Leads" Scam: Why NZ Tradies Should Run the Other WayDaniel Thomas
Published on: 21/05/2026

Marketing agencies love promising "30 guaranteed leads in 30 days." Here is the zero-BS truth about how they hit that quota and why it is destroying your margins.

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Why "No Job Too Small" is Bankrupting Your Trades Business
Why "No Job Too Small" is Bankrupting Your Trades BusinessDaniel Thomas
Published on: 10/05/2026

Running ads that say "no job too small" guarantees a pipeline full of tyre-kickers...

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