Why Word of Mouth is Risky for NZ Tradies | Advantage Digital
Relying on word-of-mouth is the riskiest marketing strategy for your building business. Learn how to stop the feast-or-famine cycle and build an owned Lead Engine.

Relying on word-of-mouth is the riskiest marketing strategy for your building business. Learn how to stop the feast-or-famine cycle and build an owned Lead Engine.

Is your marketing agency playing both sides? The "Volume Model" is broken. Learn why exclusivity is the only real competitive advantage left and the 3 simple questions you must ask your agency today.

Is your business invisible to Chat GPT? Traditional SEO is no longer enough. Learn exactly what Answer Engine Optimisation (AEO) is and the 3 simple steps to ensure AI agents cite your business as the source of truth.
Got questions? Find answers here! Check out FAQs for info on Advantage Digital services and processes, or reach out if you need more help.
The cost of my services depends on the marketing package that best fits your needs. I offer flexible pricing based on your goals and the scope of work, ensuring that you get high-quality marketing without the hefty costs of a big agency. Let’s discuss your goals, and I’ll provide you with a custom strategy and pricing that works for you.
Unlike big agencies, I run a one-person operation, so you get direct, hands-on support from me—no account managers or layers of communication.
I work as a fractional digital marketing manager for my clients. I intentionally only work with a select number of business so that I can ensure I offer the focused service necessary. This generates a greater return for my clients than them hiring an expensive in-house team or struggling through the disappointment of an inefficient agency.
Trust is at the heart of everything I do at Advantage Digital. I’m fully transparent in my approach, and as the sole person behind the business, you’ll be working directly with me every step of the way. No middlemen, no miscommunication—just a clear, honest partnership. I believe in delivering real results and am always open to discussing the process so you can feel confident in the direction we’re heading.
Will I be locked in a contract?
No long-term contracts here. I offer a simple 90-day renewal period, so you’re never locked in. This gives you the flexibility to adjust as your business evolves while ensuring I can focus on delivering the best results for you.
How can I contact you?
You can reach me (Daniel Thomas) directly at +64 27 424 0900 or via email at [email protected]— I am happy to help!

Unlike big agencies, I’m a one-person operation, offering direct, hands-on support with no middlemen. I specialise in Fractional Marketing, creating custom strategies tailored to your needs, with trusted partners brought in only when necessary. You’ll get fast communication and personalised attention that larger agencies can’t match.
Copyright 2026. All Rights are Reserved.